Marketplace GTM
Brandcater
A US-focused catering marketplace with no existing pipeline. I owned lead generation, acquisition, onboarding and retention, and built the motion from scratch.
$0 → $5K+ MRR in 5 months
GTM
Engineer
I sell, then I automate the parts of selling that shouldn't be manual.
Account Executive with 2.5+ years in SaaS and IT services. Took a US catering marketplace from $0 to $5K+ MRR, closed $5K–$10K contracts, and ran a $100K+ pipeline. Now moving that work toward GTM engineering.
#01
Discovery & consultative selling
#02
Outbound and inbound pipeline
#03
CRM and lead-scoring automation
#04
Forecasting & account growth
What I'm running right now
GTME India - Newsletter on Linekdin
GTME India - WhatsApp Community Channel
A bit of context
Two and a half years of carrying a number
I've spent my career on the revenue side, inbound, outbound, discovery, negotiation, close. The engineering is what I'm adding to it.
I studied electronics and communication engineering at JSS Academy of Technical Education and graduated in 2024. I went into sales instead of hardware, and I don't regret it but the systems habit never really left.
At Nickelfox I built Brandcater, a US catering marketplace, from zero to $5K+ MRR in five months, and owned everything from lead generation to onboarding and retention. Alongside it I ran a $100K+ qualified pipeline and closed IT service contracts in the $5K–$10K range.
Somewhere in there I started rebuilding my own workflow, lead scoring and CRM routing in Make.com, enrichment in Clay, and cut about two hours of manual work out of every day. That's the part of the job I want to do more of.
Outside work I run GTME India, a small freelance practice, and a WhatsApp channel where I write about what I'm testing week to week. Both are early, and honest about it.
Happy to talk shop, no pitch required
Get in touchThe path
How I got here
May 2025 — Present
Account Executive
Nickelfox Technologies, Noida
Built and scaled Brandcater, a US catering marketplace, from $0 to $5K+ MRR in five months — owning the full GTM lifecycle. Ran a $100K+ qualified pipeline, closed $5K–$10K US IT service contracts end to end, and manage 7+ active accounts. Automated lead scoring and CRM workflows in Make.com, saving 2+ hours a day.
Dec 2023 — Apr 2025
Business Development Associate
Secure Target Allied Solutions, Noida
Qualified 40–60 enterprise inbound opportunities a month for Autodesk Revit solutions. Discovery and qualification calls converted 60–70% of qualified leads into booked meetings. Worked closely with AEs to prioritise high-intent deals and keep pipeline quality up.
June 2026 - Present
Founder, GTME India
Freelance practice
A small freelance practice helping founders tighten outbound: list building, enrichment, sequences and the automation that holds it together. Also a weekly WhatsApp note on what I'm learning.
2020 — 2024
B.Tech, Electronics & Communication
JSS Academy of Technical Education, Noida
Where the systems thinking came from. 1st runner-up at Productathon, IIT Roorkee, and selected for the Linux Foundation LFX Mentorship Program.
Work
What I'm building
Early days — two live, two placeholders I’ll replace as the work ships.
Automation
CRM & lead-scoring automation
Lead routing and scoring were manual and inconsistent. I rebuilt the flow in Make.com so records enrich and prioritise themselves before anyone touches them.
2+ hours saved per day
Outbound & inbound
US IT services pipeline
Outbound prospecting, inbound follow-up and referral partnerships, run as one structured process with proper stage hygiene and forecasting.
$100K+ qualified pipeline
Freelance practice
GTME India
A one-person GTM engineering practice for early-stage teams in India, plus a weekly WhatsApp note. Client stories go here as they wrap.
In progress
Tools I use
Sales
DiscoveryConsultative sellingNegotiationPipeline managementForecasting
Tooling
SalesforceHubSpotZoho CRMClayMake.comExcel
Still learning
SQLAPIsPythonPrompting
If any of this is useful to you, say hello
Open to GTM engineering and AE roles, and small freelance projects through GTME India. I reply to everything, usually within a day.